According to wyzowl, 93% of marketers state that videos are an important part of their marketing strategy.
Today, people are always waiting for engaging content. They prefer to watch videos rather than read boring content.
The ROI that comes in from video content is high, which is why more and more businesses are adopting video marketing strategies to grow their business.
If you’re not convinced, take a look at the benefits of videos for your brand or business.
What is InVideo?
InVideo is an excellent online video editor that allows you to make awesome videos in minutes.
No matter your niche, the tool is designed to give you all the necessary features and tools to make great videos easily.
The tool offers you a wide range of ready-made templates that make the process fun and interesting.
The unique platform has some great customizing features that make it stand out from the rest. Below are the features of the InVideo platform.
Features of InVideo
Wide range of templates
One of the main features of the InVideo platform is that it comes with more than 4,000 templates that can be easily customized to suit your needs.
Each of these templates comes with various editing options to make the perfect video you need for your niche.
Cost-effective
One of the best things about the InVideo platform is that you can use it for free. There is no free trial; instead, the company offers a free plan. The free plan will give you access to all the editing features.
The only limitations are that you can create and export up to 60 videos per month. You also get paid plans.
The business plan is available at $15 a month with more features as compared to the free version, and the unlimited plan is $30 a month.
Social media integration
If you’re looking for a video platform that allows you to make videos for all types of platforms, then InVideo is the one to go in for. It supports templates for all the major social media platforms.
All templates are optimized well to fit the ratio and size of the social media platforms. So, whether it’s an Instagram story or a YouTube video, you can easily do it using the InVideo platform.
Brand intro/outro
If you’re looking to make a brand intro and outro videos, then InVideo can help you do just that. The platform is designed to allow you to make your brand intro and outro videos process seamlessly.
With the amazing templates that you can customize, you can make your videos beautiful and engaging with just a few clicks.
24/7 live support
InVideo has one of the best support you can get. People have a lot of positive things to say about their responsive 24/7 live support. The team listens to queries, and issues are solved quickly.
How Can You Make or Edit Your Videos Using InVideo?
There are essentially three different ways to use InVideo:
Pre-made templates –
InVideo has over 4,000 pre-made templates that you use to make outstanding videos. There are a wide variety of templates that you can search through, select and customize according to your needs.
Text-to-video –
When you choose this mode, you will be given 50+ themes to choose from, but you can upload your script or URL as well as your media files up to 20MB.
Blank template –
This mode is designed for those who do not want to use the fixed themes and templates. With this mode, you can choose to make all your videos right from scratch.
Benefits of Video for Marketing Purposes
Videos generate more revenue
Yes, you heard that right. Video content helps businesses increase their revenue to a great extent.
Reports show that 86% of video marketers say that videos have increased traffic to their website, which has helped them generate revenue.
People prefer videos over reading
Life today is fast-paced, and people are too busy to waste time reading boring content. Nobody wants to sit down reading long descriptions or explainers.
They would rather choose to watch an engaging video and learn everything in one go. Video is also a great way to attract lazy buyers who simply glance at a product and decide to buy it.
Videos give information in detail
Marketing videos explain everything a person needs to know in detail. The message is put out loud and clear. With video content, you can express things better and clearly.
There is a high level of transparency, and people can watch all your services and products in a better way.
Video marketing allows viewers to see a product and learn about its features well before they decide to purchase it. Videos are a great way to put out a message to your audience.
Now, you must be thinking that video making is a time-consuming and difficult process, and we agree. But you do not have to worry anymore because when you have the right equipment and video editing tools, video making is a breeze.
When it comes to the best video editing tool, InVideo is right at the top. In this article, we will introduce you to InVideo, a web-based editor and video maker platform.
It’s a great AI-based tool that comes with a lot of customizing options and interesting editing features. So, let’s dive right into it and discuss the InVideo platform in more detail.
InVideo is the perfect online maker/editor that you can choose for your business or brand.
It offers you some great features even on the free plan, and that’s great for those who are just starting with video making and do not want to spend too much money on purchasing equipment and tools.